Digital Direction

for Small Business

JWES Productions is a digital marketing company dedicated to helping local small businesses thrive in the digital world. Specializing in website development, social media management, email marketing, and comprehensive digital solutions, JWES Productions provides tailored support that fits each business’s unique needs. With a focus on local impact with modern stategy, we empower small businesses to build strong online presences and connect meaningfully with their communities.

Websites

The Process

Discover

The website design process is a strategic blend of creativity, functionality, and business goals. It typically begins with a discovery phase, where we learn about the client’s brand, target audience, and objectives. Next, we move into planning and wire framing, laying out the site structure and key user flows.

Design

In the design phase, our team creates visually engaging mockups that reflect the brand’s identity and resonate with its audience. Once approved, we enter the development stage, where the site is built with responsive, SEO-friendly code.

Develop

Finally, we conduct testing and quality assurance to ensure everything functions smoothly across devices and browsers. Once launched, we offer ongoing support and optimization, including content updates, performance tracking, and integration with marketing tools like email platforms and social media channels—turning your website into a powerful marketing asset.

Social Media

Management

Social media management involves creating, scheduling, and analyzing content across platforms like Facebook, Instagram, LinkedIn, and more to build brand awareness and engage with your audience. For small businesses, it’s about maintaining a consistent voice, sharing valuable content, responding to messages and comments, and using insights to refine strategy. We handle this process to ensure your social presence supports your business goals, drives traffic, and fosters meaningful customer relationships.

Authentic Content Creation

Authentic or "Organic" content is created by real people with genuine insights, experiences, and a deep understanding of their audience. It feels authentic, builds trust, and encourages real engagement. Unlike artificially generated content, which can feel generic or impersonal, organic content reflects a brand’s true voice and values—making it more relatable, shareable, and effective in building lasting customer relationships.

Analytics & Reporting

Tracking performance metrics like reach, engagement, follower growth, and conversions is essential to understanding how well your social media efforts are working. These insights reveal what content resonates with your audience, how far your message is spreading, and whether your efforts are driving real results. By regularly analyzing this data, businesses can refine their strategies—focusing on what works, improving what doesn’t, and ultimately using social media more effectively to support their goals.

Paid Ad Campaigns

Paid ads on social media involve creating targeted campaigns to reach specific audiences and achieve measurable goals—such as increased website traffic, lead generation, or sales. The process includes defining the campaign objective, selecting the right platform (like Facebook, Instagram, or LinkedIn), setting a budget, and choosing targeting options based on demographics, interests, and behaviors.

Next comes ad creation—designing eye-catching visuals and writing compelling copy that drives action.

Digital Support

Logo Design

Creating a unique and professional visual identity that represents your brand at a glance. The process starts with a consultation to understand your business, target audience, values, and style preferences. From there, we develop multiple concepts and explore typography, color schemes, and symbols that align with your brand message.

After feedback and revisions, the final logo is delivered in various formats suitable for print, web, and social media use. A strong logo builds brand recognition, sets the tone for your visual identity, and helps you stand out in a competitive market.

Event Pages

Designing a event page involves creating a visually engaging, user-friendly web page that clearly communicates all key event details—such as date, time, location (or virtual platform), agenda, and speakers. The page should reflect your brand, include eye-catching visuals, and have a clear call-to-action (like “Register Now” or “Buy Tickets”). Integration with tools like RSVP forms, email sign-ups, or calendar links enhances functionality. A well-designed event page not only informs but also drives interest and participation.

Brand Guides

A branding guide—also known as a brand style guide—is a document that outlines the visual and messaging standards for a business. It includes key elements like logo usage, color palettes, typography, imagery style, and tone of voice. The guide ensures consistency across all marketing materials, both digital and print, so that every piece of communication reflects the brand’s identity. It’s an essential tool for maintaining a professional, cohesive look and feel across all platforms.

JWES Productions is a full service marketing agency that you can trust to take care of all things digital. We strive to absorb the digital workload of small businesses so they can focus on what is most important.

Email

Email marketing is a powerful tool for building and maintaining direct relationships with your audience. It allows businesses to share updates, promotions, and personalized content straight to customers’ inboxes. With high ROI and measurable results, email marketing helps increase brand awareness, drive traffic, boost sales, and nurture customer loyalty—all while targeting the right people with the right message at the right time.

E-Blast

Email blasts are single email messages sent to a large group of recipients at once, typically used to quickly share announcements, promotions, event invites, or important updates. While they’re designed to reach a broad audience efficiently, successful email blasts are still strategically crafted—with clear messaging, compelling visuals, and a strong call-to-action—to grab attention and encourage engagement.

Management

Email management involves organizing, creating, scheduling, and monitoring email communications to effectively reach and engage your audience. This includes managing subscriber lists, segmenting audiences for targeted messaging, crafting campaigns, automating responses, and tracking performance metrics like open rates and click-through rates. Good email management ensures that messages are timely, relevant, and aligned with business goals—helping to maintain strong customer relationships and maximize marketing impact.

Newsletters

Email newsletters are effective because they provide a direct, consistent way to stay connected with your audience. They keep subscribers informed about news, promotions, and valuable content, helping to build trust and brand loyalty over time. With personalized messaging and strong calls-to-action, newsletters drive engagement, boost website traffic, and support sales goals—all while being cost-effective and easy to track for performance and improvement.